ADB and Lakeside Estate win at 37th CIMG national marketing awards

The 37th Chartered Institute of Marketing Ghana (CIMG) National Marketing Performance Awards recognized Agricultural Development Bank (ADB) PLC, Lakeside Estate, and Adansi Travels for their outstanding contributions to the business sector. Held at the Labadi Beach Hotel in Accra, the ceremony celebrated corporate excellence, with a focus on service quality and customer satisfaction. The event highlighted the pivotal role of marketing in building sustainable brands within Ghana's evolving economic landscape.

Agricultural Development Bank (ADB) PLC emerged as a significant winner, being named the Best Bank in Service Quality within the Business Banking category. This recognition was based on the Ghana Customer Satisfaction Index Report, which evaluated 22 banks across the country. In addition to the top honor, ADB secured the first runner-up spot for Customer Loyalty and second runner-up for Customer Satisfaction in Business Banking. General Manager Frank Okyere-Adarkwa credited the bank's success to its customer-centric approach and the diligent efforts of its employees in fostering trust through meaningful engagement.

Lakeside Estate achieved a major milestone by winning the Real Estate Company of the Year award for the fifth time, following previous successes in 2019, 2021, 2022, and 2023. Managing Director Dr. Prince-Joseph MK Ayiku attributed the achievement to the company's commitment to quality housing and environmentally friendly development. Meanwhile, Adansi Travels was inducted into the CIMG Hall of Fame after winning the Marketing-Oriented Hospitality Facility of the Year for four consecutive years. CEO Gideon Asare noted that the recognition coincides with the firm's 13th anniversary and reflects their focus on innovation and adaptability.

The awards reflect a broader trend of Ghanaian companies prioritizing long-term customer relationships and technological integration to enhance service delivery. By acknowledging excellence in diverse sectors from banking to real estate and tourism, the CIMG continues to set benchmarks for marketing performance. The recognized organizations expressed their intent to continue leveraging customer feedback and innovative solutions to maintain their leadership positions and contribute to national development.