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Audi has officially entered the world of Formula 1 by acquiring the Swiss-based Sauber team, aiming to become the most successful team in the sport's history. At a launch event in Berlin, team principal Jonathan Wheatley highlighted the ambitious nature of their project, emphasizing a serious commitment to winning and innovating within motorsport. Audi's CEO Gernot Dollner confirmed the goal of competing for championships by 2030, acknowledging the challenges that lie ahead. A show car was unveiled during the event, while the actual car is set to undergo private testing at the Circuit de Barcelona-Catalunya before the season begins. Audi's new slogan, "To start something, stop at nothing," encapsulates their determination to grow and excel in this competitive arena, reflecting a journey of relentless pursuit of excellence in Formula 1.