Dr. Chris Kpodar Urges Ghanaians to Use Mobile Phones as Defense Against Counterfeit Goods in New National Campaign

Dr. Chris Kpodar, the Executive Chairman of Solomon Investment Limited, has called on Ghanaian consumers to leverage their mobile phones as critical defense tools against the proliferation of counterfeit products. Speaking in support of the ‘VERIFY BEFORE YOU BUY’ campaign—an initiative spearheaded by CDA CONSULT—Dr. Kpodar emphasized that the digital tools already in the hands of citizens are the most effective weapons in identifying fake goods before money changes hands. The campaign seeks to empower consumers to take personal responsibility for their safety and financial security by utilizing modern technology to authenticate products at the point of sale. Central to this initiative is the use of features such as QR codes and barcodes, which are increasingly common on legitimate product packaging. Dr. Kpodar explained that these digital identifiers allow for instant verification of a product's origin and legitimacy through a quick scan. He warned consumers to remain vigilant for signs of tampered packaging or missing security features, noting that technology significantly lowers the barrier for everyday citizens to participate in anti-counterfeiting efforts. By verifying products before purchase, consumers can effectively reduce the demand for counterfeit goods, forcing illicit manufacturers out of the market. The ‘VERIFY BEFORE YOU BUY’ campaign is designed as a massive nationwide outreach program. According to Mr. Francis Ameyibor, the Executive Director of CDA CONSULT, the initiative will span two years and cover 16 regional capitals and 120 district capitals across Ghana. The campaign is built on four core pillars: education, awareness, action, and protection. Through a series of workshops and public engagements, the team aims to create a robust network of informed consumers and retailers who are equipped to spot and report sub-standard products, thereby strengthening the national trade environment. Beyond individual consumer protection, the campaign serves as a call to action for retailers to ensure the integrity of their supply chains. The organizers stressed that the fight against counterfeit goods requires a collective effort from both the buying public and the business community. As the digital landscape in Ghana continues to evolve, the integration of mobile technology into consumer rights advocacy represents a significant step forward in safeguarding public health and supporting legitimate industries. The ongoing workshops are expected to foster a culture of vigilance that will endure well beyond the two-year duration of the campaign.