Dr Likee Appointed Brand Ambassador for KIVO Food Products as Procus Ghana Strengthens Market Presence

Procus Ghana Limited, the manufacturer behind the popular KIVO food brand, has officially announced the appointment of renowned Ghanaian actor and content creator Dr Likee as its newest brand ambassador. This strategic partnership, unveiled in January 2025, marks a significant collaboration between the food manufacturing giant and one of Ghana's most beloved entertainers. Dr Likee, known for his unique brand of humor and relatable storytelling, is set to become the face of the KIVO product line, which includes the popular KIVO 4in1 Gari Soaking Mix and KIVO Hot Shito.

The selection of Dr Likee aligns with KIVO’s mission to celebrate the authentic tastes and everyday moments of Ghanaian life. According to Mr. Evans Kwofie, the Marketing Manager for KIVO, the actor is a natural fit for the brand due to his genuine connection with the Ghanaian public and his ability to mirror the local lifestyle through his craft. By leveraging Dr Likee’s influence, Procus Ghana Limited aims to reinforce its commitment to building deep-rooted, genuine connections with its consumers. The brand's focus remains on providing products that resonate with the cultural fabric of the nation, and the partnership is designed to bring these stories to life through engaging, relatable content.

As the brand ambassador, Dr Likee is expected to drive market presence and brand loyalty for KIVO's diverse range of food products through a series of upcoming marketing campaigns. The collaboration signifies a growing trend in the Ghanaian business landscape where corporate entities partner with influential figures from the creative arts to enhance visibility and consumer trust. Through this partnership, KIVO hopes to not only showcase its variety of products but also to celebrate the humor and resilience of the Ghanaian spirit, bridging the gap between quality food products and the everyday entertainment needs of the populace.