Ghana Launches 'Do Ghana 7ty' Tourism Campaign as Nation Eyes 70th Independence Anniversary

As Ghana approaches its landmark 70th Independence anniversary in 2027, a new domestic tourism initiative titled "Do Ghana 7ty" has been launched to bridge the gap between the nation’s storied past and its future. The initiative, spearheaded by WangoWango in partnership with Joy FM and Joy Prime, seeks to encourage citizens to explore Ghana's rich history, diverse culture, and natural landscapes. This campaign serves as a modern precursor to the platinum jubilee, inviting Ghanaians to reclaim their national narrative through travel and storytelling.

The "Do Ghana 7ty" program is scheduled to officially commence on September 27, coinciding with World Tourism Day, through an event dubbed "The Great Ghana Day Out." This inaugural event encourages citizens to visit local destinations and share their heritage-filled experiences on social media using the hashtag #DoGhana. The campaign will maintain its momentum with "Gastropoda-The Yuletide Table" on December 30, an event dedicated to celebrating Ghanaian cuisine. Looking ahead to the anniversary year, the initiative will feature five themed road trips starting in January 2027, each carefully curated to highlight different facets of the nation’s identity.

This drive toward national appreciation is underscored by the recent emergence of archival footage that captures the spirit of Ghana’s very first hours of freedom. Rare film from March 5, 1957—the eve of independence—depicts the vibrant Accra Regatta, a grand spectacle where port workers showcased their maritime skills before thousands of spectators. The footage, which features the Duchess of Kent and the Royal Marines band, provides a poignant look at the transition from British colonial rule to self-sovereignty, illustrating the energy that defined the birth of the nation.

By connecting the historical significance of the 1957 regatta with the forward-looking "Do Ghana 7ty" campaign, the initiative aims to foster a deeper sense of national pride. As Ghana prepares for its 70th year of independence, these efforts highlight the importance of domestic tourism in preserving cultural memory. Through events, road trips, and digital engagement, the campaign ensures that the transition from the mid-20th century to the present remains a living, breathing part of the Ghanaian experience for generations to come.