Ghana's Cocoa Sector Transitions to 24-Hour Operations Under President Mahama as Promasidor Names Diana Hamilton Brand Ambassador

The Cocoa Marketing Company (Ghana) Limited (CMC) has taken a significant step toward transforming Ghana’s agricultural logistics by launching a new 24-hour operational model. This initiative, unveiled by Managing Director Wisdom Kofi Dogbey, is a direct implementation of President John Dramani Mahama’s 24-Hour Economy policy. The model is structured around three core pillars—Offload 24, Load 24, and Export 24—which are designed to eliminate the inefficiencies of traditional working hours. By allowing continuous operations, the CMC aims to improve truck turnaround times, support local processing, and better align Ghana’s cocoa export preparations with international shipping schedules, ultimately enhancing the nation’s competitiveness in the global market.

In the consumer goods sector, Promasidor Ghana has further strengthened its market position by appointing celebrated gospel musician Diana Antwi Hamilton as the Brand Ambassador for Onga Tomato Mix. Commercial Director Abiodun Ayodeji noted that Hamilton’s persona and connection with Ghanaian families perfectly align with the brand’s values of warmth and quality. The Onga Tomato Mix product line is not only designed to enrich the flavor of local staples like Jollof rice and stews but is also fortified with essential nutrients including fiber, Vitamin A, Vitamin D, and Zinc. Hamilton expressed her enthusiasm for the partnership, citing her personal use of Onga products in her own kitchen as a testament to the brand’s reliability.

Parallel to these economic and marketing advancements, corporate responsibility remains a focal point as QNET reaffirmed its commitment to ethical business practices and the fight against human trafficking. In a collaborative effort with the Economic and Organized Crime Office (EOCO) and INTERPOL, QNET supported the rescue and repatriation of 44 foreign nationals, including 33 individuals from Burkina Faso who had been victims of travel scams and fraudulent recruitment. This intervention followed a regional workshop aimed at equipping law enforcement with better tools to combat transnational organized crime. QNET continues to urge public vigilance against criminal networks that misuse corporate identities to exploit vulnerable job seekers.

These diverse developments across the logistics, manufacturing, and service sectors signal a broader shift in Ghana’s business environment toward efficiency and ethical accountability. The transition of the cocoa sector to a 24-hour cycle is expected to set a precedent for other state-linked industries, while the high-profile branding and social responsibility initiatives of private firms like Promasidor and QNET demonstrate a multifaceted approach to growth. As the 24-hour economy policy takes root, stakeholders are being called upon to adapt their operational schedules to maximize the potential for nationwide economic expansion.