Embassy of Peru launches second film festival at UniMAC in Accra

The Embassy of Peru has officially launched the second edition of the Peruvian Film Festival at the University of Media, Arts and Communication (UniMAC) in Accra. This cultural initiative is designed to foster deeper ties between Ghana and Peru through the medium of cinema, providing a platform for creative exchange and the exploration of shared human experiences. The event brings together filmmakers, students, and diplomats to discuss the evolving role of film as a tool for cultural diplomacy and national branding.

During the opening sessions, industry experts and speakers highlighted the urgent need for Ghanaian filmmakers to prioritise authentic local storytelling. Actress and film producer Kafui Danku-Pitcher noted that cinema serves as a powerful bridge between nations, allowing diverse audiences to connect with stories that transcend borders. Panelists argued that while the global market is competitive, the unique cultural identities of Ghanaian stories are their greatest strength. They encouraged creators to move beyond generic narratives and embrace the richness of their own heritage to capture international attention.

The festival also served as a forum to address the practical hurdles facing the domestic film industry, specifically regarding sustainable financing and distribution networks. While the Ghanaian government has made efforts to allocate funds for the sector, many filmmakers continue to face significant barriers in accessing the market and ensuring their work reaches a wider audience. The discussions emphasised that storytelling must be supported by robust financial structures and effective marketing strategies to ensure that local films are not only produced but are also commercially viable.

As the Peruvian Film Festival continues at UniMAC, it underscores the importance of international collaboration in strengthening the local creative economy. By showcasing Peruvian films and facilitating professional dialogue, the event aims to inspire a new generation of Ghanaian storytellers to view their craft as both an art form and a strategic asset. The exchange highlights the potential for cinema to drive cultural diplomacy, suggesting that deeper investment in authentic narratives will enhance Ghana's cultural footprint on the world stage.