KNUST Lecturer Dr. Victoria Faleke Advocates for Youth Empowerment in Arts to Safeguard Ghana's Cultural Identity

Dr. Victoria Ogunnike Faleke, a Senior Lecturer at the Kwame Nkrumah University of Science and Technology (KNUST), has made a passionate call for the strategic empowerment of Ghana’s youth through the arts and entertainment sectors. Speaking during the Afrocuration Ghana 2026 event, Dr. Faleke argued that the creative industries serve as more than just entertainment; they are vital conduits for preserving the nation's unique cultural identity in an increasingly globalized world. She emphasized that for Ghana to maintain its heritage, the younger generation must be positioned as active participants and custodians of its cultural narratives. A central theme of Dr. Faleke’s address was the undeniable link between economic well-being and cultural preservation. She pointed out that young people who are currently struggling to meet their most basic needs are often unable to prioritize or effectively uphold traditional cultural values. By providing economic opportunities within the arts, she suggested, the state and private stakeholders can ensure that the youth have the stability required to engage with and promote their heritage. This perspective highlights the necessity of viewing the creative arts not just as a hobby, but as a viable economic engine that supports national identity. To illustrate the power of artistic influence, Dr. Faleke cited the contributions of legendary Ghanaian musicians like Daddy Lumba, whose work has played a significant role in keeping traditional elements alive in the public consciousness. She also pointed toward Nigeria’s deliberate investment in its youth through music and culture as a successful model that Ghana could emulate. Furthermore, she stressed that language remains the cornerstone of identity, asserting that its preservation through music and other artistic mediums is essential for long-term cultural continuity across generations. Ultimately, Dr. Faleke’s message serves as a reminder that the survival of Ghana's cultural legacy depends on the intentional support of its creative youth. By integrating cultural education and language preservation into the growing entertainment industry, Ghana can create a sustainable framework where tradition and modernity coexist. As the nation looks toward the future, the lecturer's insights suggest that investing in the creative potential of the youth is an investment in the very soul of the country.