
Contestants of the 69th Miss Ghana pageant took to the streets of Accra on Saturday to spearhead a National Clean-Up Exercise, collaborating with the renowned Bus Stop Boys and BOST Energies. The initiative, which targeted key areas including East Legon, Bawaleshi, and Shiashi, was organized in response to a call for enhanced national cleanliness championed by John Dramani Mahama. This hands-on activity saw the contestants actively desilting gutters and clearing public spaces, signaling a significant shift from the runway to grassroots environmental advocacy.
Led by Inna Patty, Chairperson of the Miss Ghana Foundation, the cleanup drive is a central component of the foundation's 'Beauty with a Purpose' initiative. This program is designed to instill a deep sense of community service and sustainable development in the contestants, moving the pageant's focus beyond conventional beauty standards. Patty emphasized that nation-building is a collective responsibility that requires individual effort and robust corporate partnership. This year’s theme, 'Empowering Women, Enduring Legacy,' reflects this commitment, highlighting the role of the pageant in preparing young women for leadership and sustained social responsibility.
The collaboration between the Miss Ghana Foundation, the Bus Stop Boys, and BOST Energies underscores the importance of cross-sector partnerships in addressing urban sanitation challenges across Ghana. With the continued support of Exclusive Events Ghana and Multimedia Ghana, the 69th edition of the pageant aims to bridge the gap between the entertainment industry and civic duty. As these contestants vie for the 2026 crown, their participation in such environmental initiatives serves as a precursor to the impactful social projects they are expected to lead within their communities and across the nation in the future.
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