Dr. Sammy Ayeh enters race for NDC Deputy National Communications Officer

Dr. Sammy Ayeh, the Governance Spokesperson at the Presidency, has officially entered the race for the Deputy National Communications Officer position of the National Democratic Congress (NDC). By picking up his nomination forms, Ayeh signals his intent to transition toward a more central executive role within the party's communication machinery. His candidacy is built on a platform of modernizing the party's outreach and ensuring its vision aligns closely with the daily aspirations of the Ghanaian electorate.

Ayeh has outlined a clear three-point agenda aimed at revitalizing the NDC’s public engagement. Central to his vision is the institutionalization of research-driven communication, which he believes will provide the empirical data necessary to counter political opponents effectively. Additionally, he plans to focus on the empowerment of grassroots communicators across the country, providing them with the tools and training needed to carry the party's message into every local community. This focus on the decentralized units of the party’s communications wing is intended to create a more unified and potent voice ahead of future national campaigns.

During the announcement of his candidacy, Dr. Ayeh paid tribute to the current National Communications Officer, Sammy Gyamfi. He credited Gyamfi’s mentorship as a pivotal influence on his own development as a communicator and strategist. Ayeh intends to build upon the foundations laid by the current leadership, specifically in the area of media engagement. By enhancing how the party interacts with various media houses and digital platforms, he hopes to ensure that the NDC’s policies and successes under the Mahama administration are clearly understood and widely disseminated.

As the NDC prepares for its internal elections, Dr. Ayeh is actively seeking the support and endorsement of party members and delegates nationwide. His background as a spokesperson at the Presidency under President John Mahama provides him with a unique perspective on the intersection of governance and political communication. If successful, his tenure is expected to focus on bridging the gap between the executive’s technical achievements and public perception, ensuring that the party’s communication wing remains a formidable force in the national political landscape.